Special Feature an In-depth Interview
Fabricio De Grandis
By Moises Ravelo
A personal brand is a reputation that will convey to your audience the image you portray (regardless if you are being the real you, a better version of you or someone else all together), it’s your values, your vision, and your mission in a consistent manner through photograph. Especially, on Instagram. Instagram has served as a type of self-promotion and marketing. You begin by setting the mood for your Branding (sexy, intellectual, tutorial, a humorist, etc.) People are fascinated by good looking, sexy, smart, wealthy, splashy people.
Having said that, we all know that Social Media has never been a confessional of holy truth’s nor is it outside of the realm of possibility that there are people who make up a fantasy image or persona. On occasion they have complete fake profiles stocked with pictures of a life that isn’t theirs. They throw everything picture they can steal including one of their imaginary dog Rover. All this in an effort to catfish anyone and everyone, and some appear convincingly real.
I must confess, I thought for a moment that Fabrizio was a catfish. I saw pictures of a sultry and sexy guy, extremely handsome with a great body and then I read on his profile that he is a Clinical Pathologist. Only in porn do clinical pathologist look like Fabrizio. So yes I had my doubts, but true to form, I learn everyday that I know nothing.
Fabrizio is a happily married with a beautiful man and has three dogs, a loving extended family and great life long friends and the career of his dreams that he worked hard to get.
Fabrizio has the perfect life in Rome and is the only Ultimate Influencer in this group with 603 thousand fans and followers on Instagram alone who wants nothing more than to be Social. In other words he uses Instagram for the originally intended use which was to share pictures with friends and family and inadvertently got caught in the media tornado with a legion of followers. He finds it entertaining, a way to escape the monotony of everyday and a hobby. In this interview you will see that they’re people like him that use it simply for its originally intended use which was for fun.
Ironically, Fabrizio has a power that what most people would kill to have and he doesn’t want, which is the power of being a top Influencer and a social media celebrity.
After everything said and done, I like that they are people like Fabrizio out there just wanting to spread cheer and have a good time meeting people and enjoying themselves without an agenda; it’s endearing.
So, for this reason I wanted to interview Fabrizio. Mainly to find out if he was real, then to find out why he does it, and if there was another purpose he may be hiding for building an insurmountable army of fans and followers.
I was caught off guard with this one. It was surprising but refreshing to know that there was no ulterior motives behind his genuine interest in meeting new people, from all walks of life. And, although I wrote about this type of “accidental influencer”, I hadn’t met one until now. Fabricio is really all about the pleasure of communicating with the outside world, socializing and anything but for personal gain. Read the interview below…
Q: First of all, I am dying to know your real name. It’s so hard calling a grown man Bibbi.. hahaha!
Fabricio: My name is Fabrizio De Grandis but everyone calls me Bibbi
Q: What lead you to this moment in your life, give me a mini bio?
Fabricio: In my real life, outside of Instagram, I’m a clinical pathologist. Also, I’m the Health director for an important clinical analysis laboratory in Rome, where I live with my husband and our three dogs.
Q: You are obviously brilliant (based on your influencer marketing) and very well educated (if in fact you are) and a pathologist? Am I correct? Or, was pathologist just a social media image thing?
Fabricio: No.. no.. I’m a real Clinical Pathologist!
Q: If so, do you love what you do or do you always wonder about the road not taken?
Fabricio: No, this is my road, I have studied for the career that I enjoy. I love my life
Q: What were your career plans way back when you were a kid growing-up and social media was in its infancy?
Fabricio: When I was younger social media wasn’t as big as it is today, so I don’t have any plan to become an Influencer. For me, it’s just for fun. My career is the only vehicle I choose in order to achieve my goals.
Q: How do you deal with the attention and the admiration pf so many fans on social media wanting a piece (friendship, chat buddy, etc..) of you?
Fabricio: I Try to reply and get in touch as many people as I can but it isn’t easy. I would do that all day long, and unfortunately is not possible. I met a lot of friends/followers through Instagram that I chat on a regular basis.
Q: Do you admire anyone in social media today, and why?
Fabricio: I admire all the influencers that get in touch with their fan base, because I know how difficult it is.
Q: How and to what degree has being an Ultimate Influencer influenced you?
Fabricio: I think it’s an important learn about different people and cultures from all over the world. I feel it’s important to have a window to the outside world and learn how to better interact with others.
Q: As your fan/follower base increases naturally so does your power and your voice exponentially, does that power beckon you or does responsibility that comes with that power intimidate you, anger, frustrate or annoy you? make you happy? or all of the above? and what are you going to do with all that power and voice? Any plans?
Fabricio: I’m just happy meeting new people. I usually don’t share personal information or go too deep when talking to others. So, I don’t’ feel the pressure of the responsibility.
Q: As more and more people take note of you, have your career plans and goals changed, have you changed as a person that now could referred to as a celebrity?
Fabricio: I don’t feel like a celebrity. My personal life and the way I feel about myself isn’t influenced by “Instagram”. In real life, I like that people notice me for my personal achievements, my career and my professional abilities.
Q: Where do you see yourself in five years?
Fabricio: Raising a family, continue with my personal life as is, and continue working in my chosen career. Instagram and other social media apps are just a hobby and they must remain so.
Q: What did your parents, family or friends say as your posts on social media got sexier and sexier?
Fabricio: We including myself like to make fun of this side of my personality, that is really far from who I really am and from my everyday life. Sometimes I get a little shy about my posts, but it’s not a big deal.
Q: Last question that everyone wants to know, how much fun is it being you?
Fabricio: hahahah… I like being me. I like my life. I worked hard to get where I am today and to have what I have today, and I’m proud of myself for achieving all of it. So, it’s great being me.