Ultimate Social Media Influencer
It is undeniable to ignore the power of personal brandingin order to gain a competitive advantage in a world driven by fierce competition to become a leading influencer personal branding is the first step in the influencer direction.
In order to fully understand name branding and how to become an influencerwe must first understandGlobalization.Although in its simplistic sense globalization refers to the widening, deepening and speeding up of global interconnection, such a definition begs further elaboration. … Globalization can be on a continuum with the local, national and regional. At one end of the continuum lie social and economic relations and networks which are organized on a local and/or national basis; at the other end lie social and economic relations and networks which crystallize on the wider scale of regional and global interactions. Globalization can refer to those spatial-temporal processes of change which underpin a transformation in the organization of human affairs by linking together and expanding human activity across regions and continents. Without reference to such expansive spatial connections, there can be no clear or coherent formulation of this term. … A satisfactory definition of globalization must capture each of these elements: extensity (stretching), intensity, velocity and impact.
The best and most effective way to capture each of these elements of Globalization personally or commercially is through social media andinfluencer marketing, which is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
In the case of ROMULO PRAXES his appeal is three-fold, he is an intelligent well-educated man and carries himself through social media with a level of sophistication while still being attractive and sexually appealing with well over half a million followers he could present any product and market it better, brighter and beautifully, and most importantly it be more cost efficient.
As a company’s brands evolve in terms of marketing, the cost in relation to the possible benefits (i.e., purchase) it can receive is very important. The airing of a television spot has a high cost; conversely, working with an influencer has a negligible cost. If influencers have 200,000 followers on their social media site, and a company gives them a product specifically as a marketing tool, which they are to expose to their audience, the company’s financial outlay, by comparison, would be negligible. The company will have spent less (the cost of the product) but exposed their product to a more focused group of followers (and therefore potential purchasers) of the public figure.
As more people use the internet, more are making purchases online. This forces some companies to invest more resources in their general advertising – on the internet, and on social networks in general. Marketing through social networks allows for an instantaneous purchase process; a person can see the item and typically be connected to an online retailer immediately. This decrease between lag time – from seeing the promoted item and being redirected to the product – is more effective for spontaneous purchases.
Many influencers’ social media presence is on both Instagram
and Twitter. The rise in popularity of video content means a growing number of influencers can also be found on YouTube.
Web services can be used to trawl social media sites for users who exert influence in their respective communities. The social influencer marketing firm then asks those influencers to try products or services and discuss them on their respective social networks. Clients can then observe an enhanced digital dashboard, with metrics that measure the dissemination of brand mentions across numerous web platforms.
Today, the future of influencer marketing looks rosy. Take for example HENRY LICETTER he has amassed well over 1 million followers in social media. For a company to use his sex appeal for a nominal marketing fee as opposed to the cost of all other forms of advertising that might notproduce the desirable results or even come close to capturing the attention of 1 million people the way HENRY LICETT can it solves many of the issues faced by traditional marketing, for instance, audience fragmentation on conventional media, and banner blindness with online marketing.In many ways, influencer marketing is still rising – it is still new enough to be considered innovative. It is in the rising phase of the product life cycle and is not yet at its peak. A decade ago influencer marketing didn’t exist. You had a few celebrities promoting products, mainly offline, and that was the nearest we had to what we think of as influencer marketing today.
People we now consider as influencers had no idea of the value of their online asset, and their audience.In those days you still had people worrying that having your phone near your ear for too long would give you radiation poison. Parents discouraged their offspring from going near social media and didn’t consider using it themselves.
But all that has changed over the last few years. We have social media influencers with millions of followers.The top social media influencers are looked upon in awe by their followers – in much the same way we look at celebrities and sports stars.
Eliad Cohen, owner of Papa Parties and other ventures is a great example of how it is possible to sell an image in a uniquely packaged brand by taking an active role in the direction of your name, brand and image. In the digital age, it is imperative in terms of marketing to go to the next plateau to be a more competitive and savvy marketerby exploiting all opportunities presented by social media platforms such as Facebook, Instagram, Twitter, Tumblr, Pinterest, Snapchat, blogs, and LinkedIn has its good uses to market and brand yourself. Through creating a recognizable brand,you, will be able to focus your energy on the more important thingsat the core of your business thus wielding great influence as a celebrity. How to effectively market yourself on social media, make your name a brand, and promote your name in order to effectively become a social media influencer.
EliadCohen created a reputation through an online presence is an incredible strategy to market your personal brand and scale up my audience size. In order to gain a competitive advantage in the modern business-oriented society, it is critical to build a brand for yourself. It is difficult for you to go viral in social media platforms which make audience growth difficult. In order to effectively market and brand yourself as a social media influencer, it is important that you define your audience and tailor your pictures and content towards meeting their needs. This will require you to uncover demographic and psychographic information by conducting a survey in order to develop client-based content. In addition, you would create a clear value proposition that will serve as a framework for all efforts that you invest in your content.
Furthermore, youcould compose a compelling brand slogan that creates a strong impression in the eyes of my followers. Refining your value slogan is important in addressing the challenge of creating a potent impression in the audience. A concise slogan can help summarize your entire brand promise. In addition, you could establish credibility and build trust by connecting with people via social media, presenting a great profile photo that captures the authentic you. Accordingly, youcould create a memorable brand by developing a professionally designed logo with a limited menu of fonts and a pleasing color palette on all your social media platforms such as Facebook and Instagram.
Like Sam gee he created a brand that can generate a growing community of dedicated fans by posting his success as a model, video clips of his talented acting and dancing. People admire talent and beauty as much as they do intelligence and whit, so, it is important that you examine your strengths and weaknesses in order to present yourself as a unique individual with admirable qualities that can be looked upon by a multitude of fans. Accordingly, you could create a descriptive title and a sort of mission statement in Facebook and Instagram in order to enhance your reputation and connect with in Sam’s caseproducers, directors, modeling agencies or even dance gigs around the world or anyone interested in working on a project together. In Twitter, you could meet with and engage interesting people and prospective employers albeit monitoring discussions in order to build a unique brand for yourself. Furthermore, you could create a professional Facebook fan page in your official names in order to attract and connect with the right branding organizations and employers.
Conclusively, you could engage and share resources from trusted sources in order to ensure success as a celebrity in the social media. Additionally, you could make thoughtful comments, ‘retweet’ interesting tweets from celebrities that youfollow and share interesting content from Facebook or Instagram. You could also showcase your abilities to identify issues and solve problems through sharing original content that can have a lasting impact on my personal brand and ultimate career as a celebrity in marketing.
How to get started
This is probably no different from any other facet of business. Ask any successful business person for the secret to their success, and most will admit that it was down to goal-setting. We look at goal-setting in more detail in Chapter 2.
For influencer marketing to be successful, you must have quality content. Get a great SEO to attract an influencer’s attention.
For people to notice your content, it needs to be:
- Visually appealing
You need to provide real value to the reader.
How to Create Content that is Worth Promoting to Influencers.
Typical ways that an influencer with whom you have built an organic relationship could help you include:
- Creating an article/blog post, or video about your product or service
- Sharing information promoting you on their social media accounts. For instance, they might share a post publicizing an article you have written for your own blog
- Giving you access to their site so you can write a guest post
- Paid influencers will be more proactive in promoting your brand. They might write or film promotional items. They could post pictures on Instagram or videos on YouTube showing them using your product. In this situation, they are not merely helping you out because they built a relationship. They are earning the money you pay them.
- Of course, you can’t expect influencers to provide you with unequivocal praise. They are only influencers because of their authentic relationship with their audience. Any real influencer is unlikely to want to deal with you at all if they don’t like your product.